As a new company, your initial capital investments must be strategic and drive the bottom line. Where do phone systems play a part in this?
Honestly, if you plan to be the only person in your company, with perhaps only three employees who are part time at best, then you likely don’t need a phone system for your Chicago or St. Louis Business.
However, if you don’t want to look like the above to your customers, you might need a phone system. Most new businesses’ first investment is in their brand identity. Who they are to the world and what they have to offer communicated neatly in a designed package and well-written statements.
In many ways, your phone system is an extension of that brand identity.
And, just like your branding, your phone system says something about the state and build of your business. For example, hold music or hold messaging exudes stability. Placing your call on mute or simply setting down the phone does not.
When a customer comes to your location, you will invariably have calls. When your phone rings, what will it communicate to your client?
- A loud ringtone means there are unattended lines.
- Employees shouting to each other, as opposed to transferring calls will make them look disorganized.
- A conference room without a proper phone looks like poor planning.
- Phones that do not match the style of your office decor can make you look like you’re in transition or “frankensteined” together.
- Dirty or damaged phones can convey a lack of quality.
- An answering machine can communicate a lack of privacy.
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So how can you avoid these faux pas and still keep a lean overhead? Talk to a good systems representative. They can design a system that matches where you are now, and can expand with you based on your projected growth. Keeping you in the black, and impressive to your customers.
Clarus Communications is a leading, national provider of telecommunications technology. Clarus specializes in providing over 60 telecom provider options to businesses that need dependable, scalable and innovative technology solutions. Since 2001, Clarus Communications has been successfully helping clients make the best decisions regarding their phone service, phone systems, wireless and data needs. For more information about Clarus Communications, please visit www.clarusco.com or call toll free 855.801.6700.